TRACKING & ATTRIBUTION

Know where
it started.

Keep a click identifier through the journey. Distinguish traffic sources without losing the affiliate relationship.

PLAYER ACTIVITYINTERACTIVE EXAMPLE
First deposit€30
Redeposits2
Total deposits€125
EventDateAmount

Amounts are available only when the partner reports them. Deposits are not programme revenue.

THE DETAILS

A link with useful context.

  1. Choose an affiliate and campaign

    Authorised team members start with the person, then select their assigned campaign.

  2. Add source information

    Use sub parameters and UTM tags to distinguish channels, placements or creative variations.

  3. Share a normal link or shortlink

    The tracking link identifies the campaign; a shortlink makes distribution easier.

  4. Follow the reported outcome

    Use the returned click identifier to attribute a registration, qualified FTD or subsequent activity.

LINK BUILDERINTERACTIVE EXAMPLE

Illustrative URL on example.com. This example does not create a real tracking link.

THE DETAILS

Different events. Different meaning.

01 / REGISTRATION

An account was created

A registration records an attributed sign-up. It does not prove a deposit or a payable CPA.

02 / FTD

The first deposit

A first-time deposit identifies a first funding event. CPA qualification may depend on the agreement and partner confirmation.

03 / DEPOSIT

Every reported funding event

First deposits and redeposits can contribute to player totals when amounts and unique transaction identifiers are supplied.

GOOD QUESTIONS

A little more clarity.

Will I see every deposit automatically?

Only if the partner sends the required deposit events, amounts and player identifiers. A registration and FTD integration alone does not supply a complete deposit history.

What about affiliates with their own tracker?

An external click ID is separate from the platform’s internal CID and source tags. It can be returned through the affiliate’s configured outgoing postbacks.

Can deposits be counted twice?

The integration needs a stable transaction identifier and clear first-deposit semantics. Validate how FTD and deposit messages overlap before using deposit totals.

YOUR NEXT CHAPTER

Build a programme
with your name on it.

Discuss your setup ↗